Advertising & Marketing Policy Compliance

Here’s What We Look At

Account issues due to advertising or marketing violations can disrupt your campaigns, but addressing them promptly prevents bigger setbacks.

Identify the root cause of ad policy violations
Review and revise ad content, creatives, and claims
Submit corrections or appeals to Amazon if needed
Provide ongoing support to prevent future ad disapprovals

What You Get in Return

Smooth, compliant campaigns with minimized risk of interruptions, keeping your marketing efforts effective and your brand visible.

Avoid Restricted Listing Issues

Advertising on Amazon comes with strict guidelines, and even small mistakes, like unsupported claims or restricted keywords, can lead to ad disapprovals or account warnings.

By staying aligned with Amazon’s guidelines and updating your content as policies evolve, you reduce risks and maintain steady campaign performance. At BeBigSeller, we help you stay compliant, so your ads remain active, effective, and ready to scale.

A Message from Our Clients

Don’t just take our word for it. Here’s what founders and marketing directors have to say about partnering with Be Big Seller.

“Be Big Seller completely transformed our Amazon presence. Within 6 months, our ACOS dropped by 18% and our overall revenue tripled. They actually care about our profitability.”

You Got Questions? We Got Answers!

We don’t do guesswork. Every decision is driven by a structured process designed to uncover opportunities and multiply revenue.

What is Amazon PPC, and how does it work?

Amazon PPC is a click-based auction system where you pay for interest rather than views. By combining various ad formats and strategic bidding, it targets the most relevant shoppers to maximize your budget’s impact.

What are the different Amazon ad types (Sponsored Products, Brands, Display)?

Sponsored Products: Promote individual items with keyword or product targeting to appear in search results and product pages.

Sponsored Brands: Showcase your brand with a logo, headline, and multiple products.

Sponsored Display: Retarget shoppers or reach audiences based on interests/ASINs, on and off Amazon.

How much does Amazon PPC cost?

Your costs depend on what you sell and how competitive the space is, but the best part is that you’re in total control. You decide your daily budget and only pay when someone actually clicks on your ad. There are no surprise upfront fees, and you can choose the bidding strategy that feels right for your goals.

Who can run Amazon PPC campaigns?

If you’re a professional seller, vendor, KDP author, or an agency with eligible products, you’re good to go! Just keep in mind that some ad types, like Sponsored Brands, will require you to be part of the Amazon Brand Registry.

How do I structure my PPC campaigns effectively?

Keep your campaigns clean and focused. Group them by product type, keyword match type, or by goal. Avoid mixing unrelated products in the same campaign, as it hurts relevance and can make your listings compete against each other.

How important are negative keywords?

Very important. They stop your ads from showing on irrelevant searches, cut wasted spend, and improve ACoS. Review search term reports regularly to find and add them.

What key metrics should I track in Amazon PPC?

Impressions, clicks, CTR (Click-Through Rate), conversions/CVR, ACoS, CPC, ROAS, and search term reports. Also monitor organic rank impact and New-to-Brand metrics.

How can I lower my ACoS without losing sales?

Prioritize high-performing keywords with exact match and pause those that underperform. Continually refine your bids, incorporate negative keywords to eliminate waste, and experiment with different match types. Additionally, enhancing the quality of your listing designs can further boost performance.