- AMAZON PPC ENGINEERING
Amazon PPC Management
Stop “buying” traffic and start owning the digital platform. Our data-driven Amazon PPC strategies are designed to scale your sales & rise above the competition.
- The Math of Success
Dominate Your PPC Campaigns
We focus on profit-based strategies, not random choices.
Between 70% and 80% of shoppers do not move beyond the first page of search results. With our top-tier strategies, we ensure you are placed on the very first page, so you receive the maximum benefits.
Full-Service Amazon PPC Management
Our proprietary four-stage framework for turning bleeding accounts into profit centers.
Amazon PPC Keyword Research & Optimization
Identify and optimize high-converting keywords using Helium10, JungleScout, and Seller Central to maximize ad visibility and sales.
Campaign Setup with Continuous Optimization
Strategically structure Amazon PPC campaigns using Auto, Broad, Phrase, and Exact match types, and use performance data to improve ROI and ad efficiency.
Ad Copy & Listing Content Enhancement
We optimize your ad copy and listings with high-performing keywords and compelling content to boost click-through rates (CTR) and conversions.
Bid & Budget Management
Apply intelligent bidding and efficient budget allocation, and dynamically adjust both for top keywords to maximize profit.
High A/B Testing for Improved Conversions
Run systematic A/B testing on ad creatives, titles, and graphics to identify high-performing elements, boosting conversion rates and overall campaign success.
Ongoing Monitoring & Performance Reporting
Track campaign metrics, keywords, and ACOS/ROAS constantly, providing detailed reports for data-driven optimization.
- Organic Synergy
The Flywheel Effect.
Before we build, we must destroy. Most accounts we inherit are bloated with “legacy data”—years of auto-campaigns running wild, keywords overlapping across multiple ad groups, and bid strategies that contradict each other.
We begin with a forensic audit. We download your search term reports from the past 365 days and categorize every single search query into three buckets: Winners (High CVR), Mediocres (Break-even), and Bleeders (High Spend, No Sales).
We uncover the “Shadow Spend”—money being wasted on irrelevant variations. We don’t just pause these; we negatively target them.
BEYOND HUMAN
With over 350 million products on Amazon, our strategy cuts through the noise to give you a clear edge
Sponsored Products
The backbone of Amazon advertising. Sponsored Products are pay-per-click ads that promote individual items directly in search results and product pages, helping drive high-intent traffic and immediate sales.
Sponsored Brands
Built to grow your brand presence. Designed to showcase your entire brand at the top of search results. They include your brand logo, a headline, and up to three products. Best for building brand awareness and directing traffic.
Sponsored Display Ads
Built to re-engage and expand your reach. Sponsored Display ads target shoppers both on and off Amazon, showing your products to audiences based on their browsing behavior and interests.
Amazon DSP Ads
Amazon DSP uses programmatic advertising to reach highly relevant audiences both on and off Amazon, leveraging shopper data to drive brand awareness, retarget potential customers, and deliver measurable growth at scale.
Our Tried-and-Tested Path to Growth From Audit to Scale
We don’t do guesswork. Every decision is driven by a structured process designed to uncover opportunities and multiply revenue.
Amazon Store Audit
We analyze your Amazon products, storefront, and competitors to identify opportunities, identify gaps, and drive data-backed growth.
Customize SEO & Keywords
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Campaign Structuring & Launch
Organize keywords into campaigns with the right match types (Auto, Broad, Phrase, Exact), set initial bids, and go live.
Optimize, Scale & Report
Monitor performance, boost top keywords, cut underperformers, add negatives, and expand reach for better ROI.
TOOLS USED
With over 350 million products on Amazon, our strategy cuts through the noise to give you a clear edge
Helium 10
All-in-one tool for keyword research, listing optimization, and performance tracking
DataDive
Deep keyword and listing analysis to improve relevance and ranking
Jungle Scout
Product and keyword research with market insights and sales estimates
Merchant Words
Keyword discovery tool based on real Amazon search data
ScaleInsight
Automated PPC management to optimize bids and campaign performance
Perpetua
AI-driven ad optimization for scaling and improving Amazon PPC campaigns
RESULTS SPEAK
Supplement Brand
We scaled from $50k to $157k/month in 1.5 months while maintaining an 18% TACOS.
Home & Kitchen
We reduced the excess spend on broad match terms and invested it into making your mark.
Pet Supplies
We cut wasted spend and scaled what converts, turning your budget into real growth.
You Got Questions? We Got Answers!
We don’t do guesswork. Every decision is driven by a structured process designed to uncover opportunities and multiply revenue.
What is Amazon PPC, and how does it work?
Amazon PPC is a click-based auction system where you pay for interest rather than views. By combining various ad formats and strategic bidding, it targets the most relevant shoppers to maximize your budget’s impact.
What are the different Amazon ad types (Sponsored Products, Brands, Display)?
Sponsored Products: Promote individual items with keyword or product targeting to appear in search results and product pages.
Sponsored Brands: Showcase your brand with a logo, headline, and multiple products.
Sponsored Display: Retarget shoppers or reach audiences based on interests/ASINs, on and off Amazon.
How much does Amazon PPC cost?
Your costs depend on what you sell and how competitive the space is, but the best part is that you’re in total control. You decide your daily budget and only pay when someone actually clicks on your ad. There are no surprise upfront fees, and you can choose the bidding strategy that feels right for your goals.
Who can run Amazon PPC campaigns?
If you’re a professional seller, vendor, KDP author, or an agency with eligible products, you’re good to go! Just keep in mind that some ad types, like Sponsored Brands, will require you to be part of the Amazon Brand Registry.
How do I structure my PPC campaigns effectively?
Keep your campaigns clean and focused. Group them by product type, keyword match type, or by goal. Avoid mixing unrelated products in the same campaign, as it hurts relevance and can make your listings compete against each other.
How important are negative keywords?
Very important. They stop your ads from showing on irrelevant searches, cut wasted spend, and improve ACoS. Review search term reports regularly to find and add them.
What key metrics should I track in Amazon PPC?
Impressions, clicks, CTR (Click-Through Rate), conversions/CVR, ACoS, CPC, ROAS, and search term reports. Also monitor organic rank impact and New-to-Brand metrics.
How can I lower my ACoS without losing sales?
Prioritize high-performing keywords with exact match and pause those that underperform. Continually refine your bids, incorporate negative keywords to eliminate waste, and experiment with different match types. Additionally, enhancing the quality of your listing designs can further boost performance.
WHO THIS IS NOT FOR
We are a specialized performance agency, not a generalist solution. We are likely a bad fit if:
- You are a dropshipper with < 15% margins.
- You don't have brand registry.
- You view marketing as an expense, not an investment.
- You are looking for the cheapest option.
Let's Talk Growth
Schedule a free 30-minute strategy session. We’ll audit your current Amazon presence and identify the lowest-hanging fruit for profit maximisation.
It's Free
No obligation. No pressure sales.
30 Minutes
Actionable advice you can use immediately.
Expert Review
Speak directly with a senior strategist.